The key revenue stream for dating sites comes from getting site users to become subscribers.
While most sites allow anyone to create a profile and post pictures (on some sites, these are screened with varying interpretations of tastefulness), and often to receive emails from interested people, most sites require users to subscribe in order to be able to send emails themselves.
Then, memberships are structured to nudge subscribers towards a longer commitment at a lower cost.
For example, charges €24.95 for a single month's subscription, but half that monthly if you commit to six months.
While the company doesn't yet have statistics on its Irish users, has 1.2 million users in the UK, mostly between 25 and 34; 80 per cent of them have a college degree, and 75 per cent have never been married. We know how important discretion is, which is why we don’t show just anyone your picture. We aim to match you with other gay Irish singles with the same outlook on life. When using the dating site, members can only communicate through Parship’s anonymous contact and messaging system. Rather than just casual dating, gay Parship is focussed on real compatibility.only lets you see the subject headings of emails sent to you until you subscribe - then you get the full content of the message.While Business Week recently stated that only about 20 per cent of site users for and Yahoo Personals convert to paid subscriptions (a figure Ms Bedford declined to confirm), the numbers obviously add up for the sites themselves.